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The other side of the marketing athlete
I'm Laurent Linville, a brand marketing leader who's spent 15 years doing what most marketers claim but rarely prove: connecting brand investment to business outcomes. At Robinhood, I was the first brand hire. I've built the strategy, the measurement framework, and the campaigns, and navigated the brands through their brightest (and hardest) moments.
My approach sits at the intersection of strategy, storytelling, and data. Brand and performance aren't opposites. They're a loop. A two-prong business and brand measurement infrastructure proves it.
Off the clock: cyclist, father, tech enthusiast, and someone who believes the best routes, on the road or in a career, are rarely the easiest ones. In fact, "it never gets easier, you just go faster."
Always open to interesting conversations, whether that's brand strategy, a new challenge, or anywhere our paths might cross.
